マーケティングに関する情報を様々な視点から解説する記事を掲載しています。また、トランスコスモスの提供する「5ALoyalty診断」サービスの発信を行っています。「5ALoyalty診断」はコトラーの『マーケティング4.0』『マーケティング5.0』の書籍に端を発したサービスであるため、書籍で紹介された用語やトレンドも解説しています。デジタル時代のカスタマージャーニーに対応できる、最新のロイヤルティマーケティングの戦略立案の必要性を発信します。

Introduction of 5A Loyalty Diagnosis service; Part 3: What is Perception Diagnosis?(5 part series)
This article introduces the "5ALoyalty Diagnosis" service, which allows you to engage in loyalty marketing based on the...

Introduction of 5A Loyalty Diagnosis service; Part 4: What is CX Diagnosis?(5 part series)
This article introduces the "5ALoyalty Diagnosis" service, which allows you to engage in loyalty marketing based on the...

Introduction of 5A Loyalty Diagnosis service; Part 5: Summary(5 part series)
This article introduces the "5ALoyalty Diagnosis" service, which allows you to engage in loyalty marketing based on the...

Introduction of 5A Loyalty Diagnosis service; Part 1: Getting Started in Building a Loyalty Marketing Strategy(5 part series)
This article introduces the "5ALoyalty Diagnosis" service, which allows you to engage in loyalty marketing based on the...

Introduction of 5A Loyalty Diagnosis service; Part 2: What is 5A Diagnosis?(5 part series)
This article introduces the "5ALoyalty Diagnosis" service, which allows you to engage in loyalty marketing based on the...