マーケティングに関する情報を様々な視点から解説する記事を掲載しています。また、トランスコスモスの提供する「5ALoyalty診断」サービスの発信を行っています。「5ALoyalty診断」はコトラーの『マーケティング4.0』『マーケティング5.0』の書籍に端を発したサービスであるため、書籍で紹介された用語やトレンドも解説しています。デジタル時代のカスタマージャーニーに対応できる、最新のロイヤルティマーケティングの戦略立案の必要性を発信します。
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In the age of connectivity, where customers are connected side by side and constantly communicating with each other, co...
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Brand Affinity is a marketing term for familiarity with a brand; Affinity is a word that means closeness, familiarity, ...
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記事 What has changed in Kotler’s marketing from 3.0 to 4.0?
Kotler's marketing theory has changed with the times, starting with product-centered marketing (1.0), followed by custo...
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Co-creation is a concept raised by C.K. Prahalad and others in their book and represents a new way of approaching innov...
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We have introduced the concepts of Marketing 4.0 and 5A so far. You have seen that the definition of the term "marketin...
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The concept of the customer journey map in the era of connectivity (the era in which customers are connected to the Int...
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NPS is widely known in Japan as an indicator to measure product and brand loyalty. I am sure that some of you are using...
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The customer journey is the history of contact between a customer and a product, service, or brand. Customers have a va...
記事 What is Marketing? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 9
What is marketing? This is a philosophical question. The Japan Marketing Association defines marketing as "comprehensiv...