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マーケティングに関する情報を様々な視点から解説する記事を掲載しています。また、トランスコスモスの提供する「5ALoyalty診断」サービスの発信を行っています。「5ALoyalty診断」はコトラーの『マーケティング4.0』『マーケティング5.0』の書籍に端を発したサービスであるため、書籍で紹介された用語やトレンドも解説しています。デジタル時代のカスタマージャーニーに対応できる、最新のロイヤルティマーケティングの戦略立案の必要性を発信します。

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What is the 3i Model? A framework for evaluating brand, positioning and differentiation

In the age of connectivity, where customers are connected side by side and constantly communicating with each other, co...
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What is Brand Affinity? How to Engage with Customers in the Marketing 4.0 Era

Brand Affinity is a marketing term for familiarity with a brand; Affinity is a word that means closeness, familiarity, ...
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Marketing 4.0, Aware – Appeal – Ask – Act – Advocate, Let’s understand the components of the 5A’s!

According to Kotler, in the age of connectivity, the customer journey should be redefined in terms of the 5As, or the p...
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What has changed in Kotler’s marketing from 3.0 to 4.0?

Kotler's marketing theory has changed with the times, starting with product-centered marketing (1.0), followed by custo...
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What is co-creation marketing to obtain customer recommendations? Case Studies in Japan

Co-creation is a concept raised by C.K. Prahalad and others in their book and represents a new way of approaching innov...
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Study of the evolution of modern marketing. Explaining the characteristics of each of Marketing 1.0, 2.0, and 3.0

We have introduced the concepts of Marketing 4.0 and 5A so far. You have seen that the definition of the term "marketin...
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Study of the 5A customer journey map in Marketing 4.0

The concept of the customer journey map in the era of connectivity (the era in which customers are connected to the Int...
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What is the Difference between 5A and NPS? Tsunehiro Fukushima Explains Loyalty Marketing in the CX Era, Part 7

NPS is widely known in Japan as an indicator to measure product and brand loyalty. I am sure that some of you are using...
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What is Customer Journey? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 8

The customer journey is the history of contact between a customer and a product, service, or brand. Customers have a va...
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What is Marketing? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 9

What is marketing? This is a philosophical question. The Japan Marketing Association defines marketing as "comprehensiv...
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