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Value marketing to channel partners, The promoter of communicating your company’s value to customers

As markets mature and products become commoditized, customers are seeking to satisfy higher-level needs rather than bas...
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【Marketing 5.0】What is Agile Marketing?

In the era of "Marketing 5.0 / Philip Kotler", it is important to be able to execute marketing operations as rapidly as...
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What is the 3i Model? A framework for evaluating brand, positioning and differentiation

In the age of connectivity, where customers are connected side by side and constantly communicating with each other, co...
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What is Brand Affinity? How to Engage with Customers in the Marketing 4.0 Era

Brand Affinity is a marketing term for familiarity with a brand; Affinity is a word that means closeness, familiarity, ...
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Marketing 4.0, Aware – Appeal – Ask – Act – Advocate, Let’s understand the components of the 5A’s!

According to Kotler, in the age of connectivity, the customer journey should be redefined in terms of the 5As, or the p...
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What has changed in Kotler’s marketing from 3.0 to 4.0?

Kotler's marketing theory has changed with the times, starting with product-centered marketing (1.0), followed by custo...
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What is co-creation marketing to obtain customer recommendations? Case Studies in Japan

Co-creation is a concept raised by C.K. Prahalad and others in their book and represents a new way of approaching innov...
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Study of the evolution of modern marketing. Explaining the characteristics of each of Marketing 1.0, 2.0, and 3.0

We have introduced the concepts of Marketing 4.0 and 5A so far. You have seen that the definition of the term "marketin...
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Study of the 5A customer journey map in Marketing 4.0

The concept of the customer journey map in the era of connectivity (the era in which customers are connected to the Int...
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What is the Difference between 5A and NPS? Tsunehiro Fukushima Explains Loyalty Marketing in the CX Era, Part 7

NPS is widely known in Japan as an indicator to measure product and brand loyalty. I am sure that some of you are using...
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