記事 What is PSM Analysis?
What is PSM Analysis? Pricing is a very important element of marketing. Pricing strategy is one of the strategies that ...
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記事 What are Kotler’s Marketing 4.0 PAR (Purchase Action Rate) and BAR (Brand Recommendation Rate)?
In the days when the customer journey was a linear funnel, brand awareness was the most important aspect of corporate m...
記事 Three Strategies to Gain Customer Loyalty Part 3: Customer Strategy (3-part series)
As you are all aware, the marketing environment is changing at a dizzying pace.It has long been said that we are in an ...
記事 Three Strategies to Gain Customer Loyalty Part 2: Brand Strategy (3-part series)
As you are all aware, the marketing environment is changing at a dizzying pace. It has long been said that we are in an...
記事 What are the three most influential segments in the digital age?
In Kotler's proposed "5A's" of the customer journey, the last step, Advocate, is becoming increasingly important in the...
マーケティング用語 What is MVP?
When you hear the term MVP, you probably think of the Most Valuable Player, MVP, used in professional baseball and othe...
マーケティング用語 What are cryptocurrencies (assets)?
Virtual currency is becoming a common speculative target along with stocks and currencies. How does it differ from elec...
マーケティング用語 What is Metaverse?
The metaverse has become a hot topic in recent years. Metaverse is a coined word that combines "meta," meaning "transce...
マーケティング用語 What is MR (Mixed Reality)?
MR, AR, VR, XR; a variety of new imaging technologies are being developed, but have you ever thought that they are all ...
インタビュー Management with a focus on Marketing in the center will open up Japan’s future. Former Ajinomoto’s Hiroki Oizumi and transcosmos’s Tsunehiro Fukushima in Conversation.
transcosmos' Fukushima invites guests to talk about the latest marketing situation. In this second episode, we hear fro...