記事

マーケティングに関する情報を様々な視点から解説する記事を掲載しています。また、トランスコスモスの提供する「5ALoyalty診断」サービスの発信を行っています。「5ALoyalty診断」はコトラーの『マーケティング4.0』『マーケティング5.0』の書籍に端を発したサービスであるため、書籍で紹介された用語やトレンドも解説しています。デジタル時代のカスタマージャーニーに対応できる、最新のロイヤルティマーケティングの戦略立案の必要性を発信します。

記事

How has the customer journey changed with Marketing 4.0 4A to 5A?

In the age of connectivity, what has changed most is the concept of the customer journey. The most widely known framewo...
記事

The Typology of Customer Journeys in the Marketing 4.0 Era

The customer journey is how a customer progresses along the path from brand unawareness to awareness, to interest, to p...
記事

What is Omni-Channel Marketing? Let’s create a customer journey with 5A.

Omni-channel marketing is a method of integrating various channels to create a seamless and consistent customer experie...
記事

How to respond to an era where the connection between companies and customers has changed from vertical to horizontal

With the development of technology, the information asymmetry between companies and their customers is dissolving. Trad...
記事

What are our core values? Marketing the value to your employees.

Corporate values (values) express what a company values. By integrating their values into the process of conducting bus...
記事

Moving to Value-Driven Marketing, What are Mission, Vision, and Values?

In today's world, faced with various social challenges such as environmental destruction, customers are greatly interes...
記事

Environmental Issues, The Role of Businesses in Sustainability Initiatives

For a company to continue to develop sustainably, it is essential to create changes that will transform people's lifest...
記事

【Marketing 5.0】What is transmedia storytelling

In today's marketing world, where customers are always online, it is important to provide a seamless experience for cus...
記事

What is the Marketing Mix? The shift from 4P to 4C

The marketing mix is an important concept in planning what products and services a company will offer to its customers ...
記事

What is Collaborative Marketing? Let’s listen to the voice of customers and reflect it in our products and services!

In this article, we consider the trend toward collaboration. Today, various technological developments allow individ...
Exit mobile version
タイトルとURLをコピーしました