記事 Kotler’s “Marketing 5.0” In-house Summary Part 2: Generation Gap (12-part series)
Fiveyearshavepassedsincethereleaseof"Marketing4.0,"whichalsotriggeredthebirthoftranscosmos’(hereafterreferredtoas"ourcom...
記事 記事 Kotler’s “Marketing 5.0” In-house Summary Part 1: Welcome to Marketing 5.0 (12-part series)
Fiveyearshavepassedsincethereleaseof"Marketing4.0,"whichalsotriggeredthebirthoftranscosmos’(hereafterreferredtoas"ourcom...
記事 Three Strategies to Gain Customer Loyalty Part 1: Market Strategy (3-part series)
Asyouareallaware,themarketingenvironmentischangingatadizzyingpace.IthaslongbeensaidthatweareinaneraofVUCA,wherethefuture...
記事 The Importance of CX in the ages of Weak Yen, Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 10
ThereisagrowingworldwidemovementtowardWITHCoronatorestorelifebeforetheCoronadisaster.Againstthisbackdrop,theUSpolicyofra...
インタビュー World Marketing Summit 2021 Tsunehiro Fukushima’s speech, Loyalty Marketing and Market Creation Open Up the Future.
TheWorldMarketingSummit,initiatedbyPhilipKotler,the"fatherofmodernmarketing,"hasbeenheldincountriesaroundtheworldunderth...
マーケティング用語 What is XR (Extended Reality)?
HaveyoueverheardofXR(CrossReality),alsoknownasExtendedReality?ManypeoplehaveheardofVRandAR,butnotXR,orhaveheardoftheword...
記事 About World Marketing Forum 2022
FromOctober6-8,2022,theWorldMarketingForum2washeldinconjunctionwiththeGeneralAssemblyoftheAsianMarketingFederation.TheWo...
記事 What is human-centered marketing presented in Marketing 3.0/4.0?
Somemaythinkthathuman-centeredmarketingisaconceptadvocatedin"Marketing3.0"andirrelevantin"Marketing4.0,"butthisisnotthec...
マーケティング用語 What is PPM Analysis?
PPManalysisisawell-knownframeworkthatanystudent whoisstudyingbusinessadministrationcannotavoid.Portfoliomanagementisthep...
記事 How to respond to an era where the connection between companies and customers has changed from vertical to horizontal
Withthedevelopmentoftechnology,theinformationasymmetrybetweencompaniesandtheircustomersisdissolving.Traditionalmarketing...