記事

Kotler’s “Marketing 5.0” In-house Summary Part 2: Generation Gap (12-part series)

Fiveyearshavepassedsincethereleaseof"Marketing4.0,"whichalsotriggeredthebirthoftranscosmos’(hereafterreferredtoas"ourcom...
記事

Kotler’s “Marketing 5.0” In-house Summary Part 1: Welcome to Marketing 5.0 (12-part series)

Fiveyearshavepassedsincethereleaseof"Marketing4.0,"whichalsotriggeredthebirthoftranscosmos’(hereafterreferredtoas"ourcom...
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Three Strategies to Gain Customer Loyalty Part 1: Market Strategy (3-part series)

Asyouareallaware,themarketingenvironmentischangingatadizzyingpace.IthaslongbeensaidthatweareinaneraofVUCA,wherethefuture...
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The Importance of CX in the ages of Weak Yen, Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 10

ThereisagrowingworldwidemovementtowardWITHCoronatorestorelifebeforetheCoronadisaster.Againstthisbackdrop,theUSpolicyofra...
インタビュー

World Marketing Summit 2021 Tsunehiro Fukushima’s speech, Loyalty Marketing and Market Creation Open Up the Future.

TheWorldMarketingSummit,initiatedbyPhilipKotler,the"fatherofmodernmarketing,"hasbeenheldincountriesaroundtheworldunderth...
マーケティング用語

What is XR (Extended Reality)?

HaveyoueverheardofXR(CrossReality),alsoknownasExtendedReality?ManypeoplehaveheardofVRandAR,butnotXR,orhaveheardoftheword...
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About World Marketing Forum 2022

FromOctober6-8,2022,theWorldMarketingForum2washeldinconjunctionwiththeGeneralAssemblyoftheAsianMarketingFederation.TheWo...
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What is human-centered marketing presented in Marketing 3.0/4.0?

Somemaythinkthathuman-centeredmarketingisaconceptadvocatedin"Marketing3.0"andirrelevantin"Marketing4.0,"butthisisnotthec...
マーケティング用語

What is PPM Analysis?

PPManalysisisawell-knownframeworkthatanystudent whoisstudyingbusinessadministrationcannotavoid.Portfoliomanagementisthep...
記事

How to respond to an era where the connection between companies and customers has changed from vertical to horizontal

Withthedevelopmentoftechnology,theinformationasymmetrybetweencompaniesandtheircustomersisdissolving.Traditionalmarketing...