マーケティング用語 What is XR (Extended Reality)?
Have you ever heard of XR (Cross Reality), also known as Extended Reality? Many people have heard of VR and AR, but not...
マーケティング用語 
記事 About World Marketing Forum 2022
From October 6-8, 2022, the World Marketing Forum 2 was held in conjunction with the General Assembly of the Asian Mark...
記事 What is human-centered marketing presented in Marketing 3.0/4.0?
Some may think that human-centered marketing is a concept advocated in "Marketing 3.0" and irrelevant in "Marketing 4.0...
マーケティング用語 What is PPM Analysis?
PPM analysis is a well-known framework that any student who is studying business administration cannot avoid. Portfolio...
記事 How to respond to an era where the connection between companies and customers has changed from vertical to horizontal
With the development of technology, the information asymmetry between companies and their customers is dissolving. Trad...
記事 What is Omni-Channel Marketing? Let’s create a customer journey with 5A.
Omni-channel marketing is a method of integrating various channels to create a seamless and consistent customer experie...
インタビュー Interview with Hikaru Yamamoto, ‘How to work with “Marketing 4.0″‘
In "Marketing 4.0," the traditional customer journey, in which "purchase" was considered the goal, has been drastically...
インタビュー Interview with Prof. Naoto Onzo, Beyond “Marketing 4.0”
Naoto Onzo, Professor at Waseda University's School of Commerce and Management, is the translator of "Marketing 4.0: Th...
記事 The Typology of Customer Journeys in the Marketing 4.0 Era
The customer journey is how a customer progresses along the path from brand unawareness to awareness, to interest, to p...
インタビュー What is Required of Marketers in the Era of “Ultimate Personalization”? A dialogue between former Kao Corporation’s Tatsuo Ishii and transcosmos’ Tsunehiro Fukushima
transcosmos' Tsunehiro Fukushima invites guests to discuss the latest marketing situation. For the first session, Mr. T...