記事 Kotler’s “Marketing 5.0” In-house Summary Part 2: Generation Gap (12-part series) Fiveyearshavepassedsincethereleaseof"Marketing4.0,"whichalsotriggeredthebirthoftranscosmos’(hereafterreferredtoas"ourcom... 2023.02.10 記事
記事 Kotler’s “Marketing 5.0” In-house Summary Part 1: Welcome to Marketing 5.0 (12-part series) Fiveyearshavepassedsincethereleaseof"Marketing4.0,"whichalsotriggeredthebirthoftranscosmos’(hereafterreferredtoas"ourcom... 2023.02.10 記事
記事 Three Strategies to Gain Customer Loyalty Part 1: Market Strategy (3-part series) Asyouareallaware,themarketingenvironmentischangingatadizzyingpace.IthaslongbeensaidthatweareinaneraofVUCA,wherethefuture... 2023.02.10 記事
記事 The Importance of CX in the ages of Weak Yen, Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 10 ThereisagrowingworldwidemovementtowardWITHCoronatorestorelifebeforetheCoronadisaster.Againstthisbackdrop,theUSpolicyofra... 2023.02.10 記事
インタビュー World Marketing Summit 2021 Tsunehiro Fukushima’s speech, Loyalty Marketing and Market Creation Open Up the Future. TheWorldMarketingSummit,initiatedbyPhilipKotler,the"fatherofmodernmarketing,"hasbeenheldincountriesaroundtheworldunderth... 2023.02.10 インタビュー記事
マーケティング用語 What is XR (Extended Reality)? HaveyoueverheardofXR(CrossReality),alsoknownasExtendedReality?ManypeoplehaveheardofVRandAR,butnotXR,orhaveheardoftheword... 2023.02.03 マーケティング用語
記事 About World Marketing Forum 2022 FromOctober6-8,2022,theWorldMarketingForum2washeldinconjunctionwiththeGeneralAssemblyoftheAsianMarketingFederation.TheWo... 2023.02.03 記事
記事 What is human-centered marketing presented in Marketing 3.0/4.0? Somemaythinkthathuman-centeredmarketingisaconceptadvocatedin"Marketing3.0"andirrelevantin"Marketing4.0,"butthisisnotthec... 2023.02.03 記事
マーケティング用語 What is PPM Analysis? PPManalysisisawell-knownframeworkthatanystudent whoisstudyingbusinessadministrationcannotavoid.Portfoliomanagementisthep... 2023.01.06 マーケティング用語
記事 How to respond to an era where the connection between companies and customers has changed from vertical to horizontal Withthedevelopmentoftechnology,theinformationasymmetrybetweencompaniesandtheircustomersisdissolving.Traditionalmarketing... 2023.01.06 記事