マーケティング用語

What is Maslow’s hierarchy of needs?

Few people have ever heard of the five levels of Maslow's hierarchy of needs. This theory, proposed by psychologist Mas...
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What is Sensing Technology

What is sensing technology? With the expansion of IoT, various objects such as home appliances and cars are connected t...
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【Marketing 5.0】What is transmedia storytelling

In today's marketing world, where customers are always online, it is important to provide a seamless experience for cus...
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What is Prospect Theory

What is prospect theory? Prospect theory is a behavioral economics theory that can be used from a marketing perspective...
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Environmental Issues, The Role of Businesses in Sustainability Initiatives

For a company to continue to develop sustainably, it is essential to create changes that will transform people's lifest...
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What is the 3i Model? A framework for evaluating brand, positioning and differentiation

In the age of connectivity, where customers are connected side by side and constantly communicating with each other, co...
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What is Brand Affinity? How to Engage with Customers in the Marketing 4.0 Era

Brand Affinity is a marketing term for familiarity with a brand; Affinity is a word that means closeness, familiarity, ...
マーケティング用語

What is Perception?

Perception is a word used in the sense of cognition, awareness, and identification. In marketing, it is a very importan...
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What is Disposable time?

Have you ever heard of the term disposable time? You are probably familiar with the concept of disposable income, but t...
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What is GAFA/GAFAM?

What do you think of GAFA and GAFAM? GAFA is an acronym for four American IT companies, Google, Apple, Facebook, and Am...
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