マーケティング用語

What is UGC/CGM?

In recent years, UGC has become increasingly important in marketing. If you are wondering what UGC is and how it differ...
マーケティング用語

What are SDGs?

Have you ever heard of the SDGs? Although the SDGs are increasingly being recognized in corporate marketing activities ...
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What are our core values? Marketing the value to your employees.

Corporate values (values) express what a company values. By integrating their values into the process of conducting bus...
マーケティング用語

What is Kotler’s Marketing 4.0 Age of Connectivity?

With the proliferation of mobile devices and the rise of social media, we are entering a whole new "age of connectivity...
マーケティング用語

What is Market Creation?

What is market creation? To be chosen by customers continuously in a mature market where commoditization and informatio...
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Moving to Value-Driven Marketing, What are Mission, Vision, and Values?

In today's world, faced with various social challenges such as environmental destruction, customers are greatly interes...
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【Marketing 5.0】What is Agile Marketing?

In the era of "Marketing 5.0 / Philip Kotler", it is important to be able to execute marketing operations as rapidly as...
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Value marketing to channel partners, The promoter of communicating your company’s value to customers

As markets mature and products become commoditized, customers are seeking to satisfy higher-level needs rather than bas...
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What is Collaborative Marketing? Let’s listen to the voice of customers and reflect it in our products and services!

In this article, we consider the trend toward collaboration. Today, various technological developments allow individ...
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What is the Marketing Mix? The shift from 4P to 4C

The marketing mix is an important concept in planning what products and services a company will offer to its customers ...
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