マーケティング用語

What is Live Commerce?

Do you watch streaming content on the Internet? YouTube, TikTok, LINE, Instagram, Nico Nico Douga and many other platfor...
マーケティング用語

What is CBDC(Central Bank Digital Currency)?

時代に乗り遅れないための必須ワード!CBDC(Central Bank Digital Currency)とは?事例を交え簡潔に解説。中国を筆頭に、世界中で実証実験が進められる中央銀行デジタル通貨や、日本銀行での取り組みも紹介。
マーケティング用語

What is Blockchain?

What is blockchain? Many of you have heard of terms such as blockchain technology along with cryptocurrencies such as Bi...
マーケティング用語

What is NFT?

NFTとは、非代替性トークンの略称で、一種のデジタルアセットです。個別のアイテムに独自の価値を持たせ、所有権をブロックチェーン上に記録することができます。NFTは、芸術作品、音楽、動画、ゲームのアイテムなど、様々なものがトークン化されています。この記事では、NFTの基礎知識や事例を解説します。
マーケティング用語

What are KOL and KOC?

中国での越境EC、SNSマーケティングで鍵となる存在、KOLとKOCについて解説。KOLとKOCの違いとは?どんな実例があるの?消費者から見たKOL、KOCとは?越境ECでCX向上を目指す方は必見です。
記事

What is PSM Analysis?

What is PSM Analysis? Pricing is a very important element of marketing. Pricing strategy is one of the strategies that m...
記事

What are Kotler’s Marketing 4.0 PAR (Purchase Action Rate) and BAR (Brand Recommendation Rate)?

In the days when the customer journey was a linear funnel, brand awareness was the most important aspect of corporate ma...
記事

Three Strategies to Gain Customer Loyalty Part 3: Customer Strategy (3-part series)

As you are all aware, the marketing environment is changing at a dizzying pace.It has long been said that we are in an e...
記事

Three Strategies to Gain Customer Loyalty Part 2: Brand Strategy (3-part series)

As you are all aware, the marketing environment is changing at a dizzying pace. It has long been said that we are in an ...
記事

What are the three most influential segments in the digital age?

In Kotler's proposed "5A's" of the customer journey, the last step, Advocate, is becoming increasingly important in the ...
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