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What is the 3i Model? A framework for evaluating brand, positioning and differentiation

In the age of connectivity, where customers are connected side by side and constantly communicating with each other, co...
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What is Brand Affinity? How to Engage with Customers in the Marketing 4.0 Era

Brand Affinity is a marketing term for familiarity with a brand; Affinity is a word that means closeness, familiarity, ...
マーケティング用語

What is Perception?

Perception is a word used in the sense of cognition, awareness, and identification. In marketing, it is a very importan...
マーケティング用語

What is Disposable time?

Have you ever heard of the term disposable time? You are probably familiar with the concept of disposable income, but t...
マーケティング用語

What is GAFA/GAFAM?

What do you think of GAFA and GAFAM? GAFA is an acronym for four American IT companies, Google, Apple, Facebook, and Am...
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Marketing 4.0, Aware – Appeal – Ask – Act – Advocate, Let’s understand the components of the 5A’s!

According to Kotler, in the age of connectivity, the customer journey should be redefined in terms of the 5As, or the p...
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What has changed in Kotler’s marketing from 3.0 to 4.0?

Kotler's marketing theory has changed with the times, starting with product-centered marketing (1.0), followed by custo...
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What is co-creation marketing to obtain customer recommendations? Case Studies in Japan

Co-creation is a concept raised by C.K. Prahalad and others in their book and represents a new way of approaching innov...
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Study of the evolution of modern marketing. Explaining the characteristics of each of Marketing 1.0, 2.0, and 3.0

We have introduced the concepts of Marketing 4.0 and 5A so far. You have seen that the definition of the term "marketin...
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Study of the 5A customer journey map in Marketing 4.0

The concept of the customer journey map in the era of connectivity (the era in which customers are connected to the Int...
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