マーケティング5.0

『コトラーのマーケティングX.0』シリーズの最新書『マーケティング5.0』(英語版)が2021年2月に発売されます。トランスコスモスでは、本書の共著者であるイワン・セティアワン氏のWebセミナーを2020年12月に開催。セミナーでは『マーケティング5.0』の内容について先取りして語っていただきました。マーケティング4.0からの進化点は、デジタル化をさらに進めたオートメーション化にあります。マーケティング5.0までの変遷と、なぜいまマーケティング5.0が必要なのか、デジタルとテクノロジーの観点から解説します。

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What is the Difference between 5A and NPS? Tsunehiro Fukushima Explains Loyalty Marketing in the CX Era, Part 7

NPS is widely known in Japan as an indicator to measure product and brand loyalty. I am sure that some of you are using...
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What is Market Creation? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 4

What is the concept of market creation? To continue to be chosen by customers, it is important to continue to provide v...
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Combining AI and Marketing: Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 5

The term "DX" can be seen in every aspect of the world today, regardless of industry or occupation, as we are living in...
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What is Resilience? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 6

Have you heard of resilience? Resilience can be translated as "restorative power" or "elasticity" and was originally us...
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What is Customer Journey? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 8

The customer journey is the history of contact between a customer and a product, service, or brand. Customers have a va...
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What is Marketing? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 9

What is marketing? This is a philosophical question. The Japan Marketing Association defines marketing as "comprehensiv...
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What is PDCA? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era (Part 2)

What is the PDCA cycle? The PDCA cycle is a framework consisting of the initial letters of Plan, Do, Check, and Action....
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What are Needs? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 1

What are needs? It is an essential and critical concept in marketing, but it may be a little difficult to explain what ...
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What is Customer Experience? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era (Part 3)

What is CX (Customer Experience)? In order to be chosen by customers in the future of marketing, i.e., in the era of lo...
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