『コトラーのマーケティングX.0』シリーズの最新書『マーケティング5.0』（英語版）が2021年2月に発売されます。トランスコスモスでは、本書の共著者であるイワン・セティアワン氏のWebセミナーを2020年12月に開催。セミナーでは『マーケティング5.0』の内容について先取りして語っていただきました。マーケティング4.0からの進化点は、デジタル化をさらに進めたオートメーション化にあります。マーケティング5.0までの変遷と、なぜいまマーケティング5.0が必要なのか、デジタルとテクノロジーの観点から解説します。
Kotler’s “Marketing 5.0” In-house Summary Part 6: Next Technology (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
Kotler’s “Marketing 5.0” In-house Summary Part 5: Organizations with a high degree of readiness for digitalization (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
Kotler’s “Marketing 5.0” In-house Summary Part 4: Digital Divide (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
Kotler’s “Marketing 5.0” In-house Summary Part 3: Wealth Polarization (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
Kotler’s “Marketing 5.0” In-house Summary Part 2: Generation Gap (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
Kotler’s “Marketing 5.0” In-house Summary Part 1: Welcome to Marketing 5.0 (12-part series)
Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
The Importance of CX in the ages of Weak Yen, Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 10
There is a growing worldwide movement toward WITH Corona to restore life before the Corona disaster.Against this backdro...
World Marketing Summit 2021 Tsunehiro Fukushima’s speech, Loyalty Marketing and Market Creation Open Up the Future.
The World Marketing Summit, initiated by Philip Kotler, the "father of modern marketing," has been held in countries aro...
【Marketing 5.0】What is transmedia storytelling
In today's marketing world, where customers are always online, it is important to provide a seamless experience for cust...
【Marketing 5.0】What is Agile Marketing?
In the era of "Marketing 5.0 / Philip Kotler", it is important to be able to execute marketing operations as rapidly as ...