トランスコスモス グローバル事業統括においてコトラーの『マーケティング4.0』で紹介された5Aオリジナル指標を用いたロイヤルティ診断の事業開発を担当。現在はCX診断、パーセプション診断をあわせた「5ALoyalty診断」サービスとしてさまざまな企業に提案、戦略立案を行っている。本記事については、福島常浩がロイヤルティマーケティングの必要性や変化するマーケティングについて解説した記事を掲載している。
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Three Strategies to Gain Customer Loyalty Part 2: Brand Strategy (3-part series)
As you are all aware, the marketing environment is changing at a dizzying pace. It has long been said that we are in an ...
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Three Strategies to Gain Customer Loyalty Part 3: Customer Strategy (3-part series)
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The Importance of CX in the ages of Weak Yen, Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 10
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Three Strategies to Gain Customer Loyalty Part 1: Market Strategy (3-part series)
As you are all aware, the marketing environment is changing at a dizzying pace.It has long been said that we are in an e...
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What is Market Creation? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 4
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Combining AI and Marketing: Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 5
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What is Resilience? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 6
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What is Customer Journey? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 8
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What is Marketing? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 9
What is marketing? This is a philosophical question. The Japan Marketing Association defines marketing as "comprehensive...