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マーケティング用語

What is Maslow’s hierarchy of needs?

Few people have ever heard of the five levels of Maslow's hierarchy of needs. This theory, proposed by psychologist Mas...
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What is the Marketing Mix? The shift from 4P to 4C

The marketing mix is an important concept in planning what products and services a company will offer to its customers ...
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What is Collaborative Marketing? Let’s listen to the voice of customers and reflect it in our products and services!

In this article, we consider the trend toward collaboration. Today, various technological developments allow individ...
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Value marketing to channel partners, The promoter of communicating your company’s value to customers

As markets mature and products become commoditized, customers are seeking to satisfy higher-level needs rather than bas...
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【Marketing 5.0】What is Agile Marketing?

In the era of "Marketing 5.0 / Philip Kotler", it is important to be able to execute marketing operations as rapidly as...
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Moving to Value-Driven Marketing, What are Mission, Vision, and Values?

In today's world, faced with various social challenges such as environmental destruction, customers are greatly interes...
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What is the 3i Model? A framework for evaluating brand, positioning and differentiation

In the age of connectivity, where customers are connected side by side and constantly communicating with each other, co...
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What is Brand Affinity? How to Engage with Customers in the Marketing 4.0 Era

Brand Affinity is a marketing term for familiarity with a brand; Affinity is a word that means closeness, familiarity, ...
マーケティング用語

What is GAFA/GAFAM?

What do you think of GAFA and GAFAM? GAFA is an acronym for four American IT companies, Google, Apple, Facebook, and Am...
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Marketing 4.0, Aware – Appeal – Ask – Act – Advocate, Let’s understand the components of the 5A’s!

According to Kotler, in the age of connectivity, the customer journey should be redefined in terms of the 5As, or the p...
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