マーケティング用語とは、マーケティング戦略でよく使われる用語について紹介した短い記事です。デジタルマーケティングやコンバージョンなど、よく目にする単語の意味や事例を解説します。また、コトラーの『マーケティング4.0』『マーケティング5.0』で説明されている用語についても着目して公開しています。いまさら聞けない基本的なマーケティング用語から、デジタル時代の最新トレンドや事例まで幅広く解説しています。
マーケティング用語 What is Metaverse?
The metaverse has become a hot topic in recent years. Metaverse is a coined word that combines "meta," meaning "transce...
マーケティング用語 What are cryptocurrencies (assets)?
Virtual currency is becoming a common speculative target along with stocks and currencies. How does it differ from elec...
マーケティング用語 What is MVP?
When you hear the term MVP, you probably think of the Most Valuable Player, MVP, used in professional baseball and othe...
マーケティング用語 What is MR (Mixed Reality)?
MR, AR, VR, XR; a variety of new imaging technologies are being developed, but have you ever thought that they are all ...
マーケティング用語 What is XR (Extended Reality)?
Have you ever heard of XR (Cross Reality), also known as Extended Reality? Many people have heard of VR and AR, but not...
マーケティング用語 What is PPM Analysis?
PPM analysis is a well-known framework that any student who is studying business administration cannot avoid. Portfolio...
マーケティング用語 What is Kotler’s Marketing 4.0 Age of Connectivity?
With the proliferation of mobile devices and the rise of social media, we are entering a whole new "age of connectivity...
マーケティング用語 What are SDGs?
Have you ever heard of the SDGs? Although the SDGs are increasingly being recognized in corporate marketing activities ...
マーケティング用語 What is UGC/CGM?
In recent years, UGC has become increasingly important in marketing. If you are wondering what UGC is and how it differ...
マーケティング用語 What is Marketing?
What is marketing? It may be difficult to answer this term, which is widely used in business and as an academic discipl...