マーケティング用語

マーケティング用語とは、マーケティング戦略でよく使われる用語について紹介した短い記事です。デジタルマーケティングやコンバージョンなど、よく目にする単語の意味や事例を解説します。また、コトラーの『マーケティング4.0』『マーケティング5.0』で説明されている用語についても着目して公開しています。いまさら聞けない基本的なマーケティング用語から、デジタル時代の最新トレンドや事例まで幅広く解説しています。

マーケティング用語

What is PPM Analysis?

PPM analysis is a well-known framework that any student who is studying business administration cannot avoid. Portfolio...
マーケティング用語

What is Kotler’s Marketing 4.0 Age of Connectivity?

With the proliferation of mobile devices and the rise of social media, we are entering a whole new "age of connectivity...
マーケティング用語

What are SDGs?

Have you ever heard of the SDGs? Although the SDGs are increasingly being recognized in corporate marketing activities ...
マーケティング用語

What is UGC/CGM?

In recent years, UGC has become increasingly important in marketing. If you are wondering what UGC is and how it differ...
マーケティング用語

What is Marketing?

What is marketing? It may be difficult to answer this term, which is widely used in business and as an academic discipl...
マーケティング用語

What is Commoditization?

What is commodity or commoditization? The key theme of marketing in the future is personalizing your approach by unders...
マーケティング用語

What is Prospect Theory

What is prospect theory? Prospect theory is a behavioral economics theory that can be used from a marketing perspective...
マーケティング用語

What is Sensing Technology

What is sensing technology? With the expansion of IoT, various objects such as home appliances and cars are connected t...
マーケティング用語

What is Maslow’s hierarchy of needs?

Few people have ever heard of the five levels of Maslow's hierarchy of needs. This theory, proposed by psychologist Mas...
マーケティング用語

What is Market Creation?

What is market creation? To be chosen by customers continuously in a mature market where commoditization and informatio...
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