マーケティング用語 What is XR (Extended Reality)?
HaveyoueverheardofXR(CrossReality),alsoknownasExtendedReality?ManypeoplehaveheardofVRandAR,butnotXR,orhaveheardoftheword...
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マーケティング用語 
マーケティング用語 What is PPM Analysis?
PPManalysisisawell-knownframeworkthatanystudent whoisstudyingbusinessadministrationcannotavoid.Portfoliomanagementisthep...
マーケティング用語 What are SDGs?
HaveyoueverheardoftheSDGs?AlthoughtheSDGsareincreasinglybeingrecognizedincorporatemarketingactivitiesthesedays,therearep...
マーケティング用語 What is UGC/CGM?
Inrecentyears,UGChasbecomeincreasinglyimportantinmarketing.IfyouarewonderingwhatUGCisandhowitdiffersfromCGM,weencouragey...
マーケティング用語 What is Marketing?
Whatismarketing?Itmaybedifficulttoanswerthisterm,whichiswidelyusedinbusinessandasanacademicdiscipline,inafewwords.Market...
マーケティング用語 What is Commoditization?
Whatiscommodityorcommoditization?Thekeythemeofmarketinginthefutureispersonalizingyourapproachbyunderstandingyourcustomer...
マーケティング用語 What is Prospect Theory
Whatisprospecttheory?Prospecttheoryisabehavioraleconomicstheorythatcanbeusedfromamarketingperspective.Guidingcustomersth...
マーケティング用語 What is Sensing Technology
Whatissensingtechnology?WiththeexpansionofIoT,variousobjectssuchashomeappliancesandcarsareconnectedtotheInternettheseday...
マーケティング用語 What is Maslow’s hierarchy of needs?
FewpeoplehaveeverheardofthefivelevelsofMaslow'shierarchyofneeds.Thistheory,proposedbypsychologistMaslow,describesafive-l...
マーケティング用語 What is Market Creation?
Whatismarketcreation?Tobechosenbycustomerscontinuouslyinamaturemarketwherecommoditizationandinformationtechnologyhaveadv...