What is Perception?
Perception is a word used in the sense of cognition, awareness, and identification. In marketing, it is a very importan...
Marketing term
What is Disposable time?
Have you ever heard of the term disposable time? You are probably familiar with the concept of disposable income, but t...
What is GAFA/GAFAM?
What do you think of GAFA and GAFAM? GAFA is an acronym for four American IT companies, Google, Apple, Facebook, and Am...