「5ALoyalty診断」はトランスコスモスが提供するロイヤルティ診断サービスです。 ”5A” とは、デジタル時代のカスタマージャーニーに対応した指標で、フィリップ・コトラーの著書『マーケティング4.0』で紹介された新しいカスタマージャーニーです。5つのAはそれぞれ「認知(Aware)」「訴求(Appeal)」「調査(Ask)」「購買(Act)」「推奨(Advocate)」を表しています。トランスコスモスは日本で唯一、このオリジナルの5A指標を測定することが可能です。そしてデジタル時代に即した、ロイヤルティマーケティングの戦略立案をサポートいたします。


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