業界をリードする著名なマーケターや経営者のインタビューや対談記事を掲載しています。マーケティングの基本から最新のデジタル化されたマーケティングまで、幅広い視点で登壇者をお招きして現代のマーケティングの動向やトレンドについて語っていただきます。またトランスコスモスが提供する「5ALoyalty診断」サービスについてもコメントいただき、なぜいまロイヤルティマーケティングが必要なのかをテーマとして解説いただきます。
インタビュー What is Required of Marketers in the Era of “Ultimate Personalization”? A dialogue between former Kao Corporation’s Tatsuo Ishii and transcosmos’ Tsunehiro Fukushima
transcosmos' Tsunehiro Fukushima invites guests to discuss the latest marketing situation. For the first session, Mr. T...
インタビュー Interview with Prof. Naoto Onzo, Beyond “Marketing 4.0”
Naoto Onzo, Professor at Waseda University's School of Commerce and Management, is the translator of "Marketing 4.0: Th...
インタビュー Interview with Hikaru Yamamoto, ‘How to work with “Marketing 4.0″‘
In "Marketing 4.0," the traditional customer journey, in which "purchase" was considered the goal, has been drastically...
インタビュー Kotler’s “Marketing 5.0” Summary Part 1: Why Marketing 5.0 Now? Co-author explains.
"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022.
transcosmos held a webinar by Mr. Ivan ...
インタビュー Kotler’s “Marketing 5.0” Summary Part 2: Multiplying Technology and People, Co-author explains.
"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022.
transcosmos held a webinar by Mr. Ivan...
インタビュー Kotler’s “Marketing 5.0” Summary Part 3: To improve the new customer experience, Co-author explains.
"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022.
transcosmos held a webinar by Mr. Ivan ...
インタビュー Kotler’s “Marketing 5.0” Summary Part 4: The five components of Marketing 5.0, Co-author explains.
"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022.
transcosmos held a webinar by Mr. Ivan ...