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業界をリードする著名なマーケターや経営者のインタビューや対談記事を掲載しています。マーケティングの基本から最新のデジタル化されたマーケティングまで、幅広い視点で登壇者をお招きして現代のマーケティングの動向やトレンドについて語っていただきます。またトランスコスモスが提供する「5ALoyalty診断」サービスについてもコメントいただき、なぜいまロイヤルティマーケティングが必要なのかをテーマとして解説いただきます。

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What is Required of Marketers in the Era of “Ultimate Personalization”? A dialogue between former Kao Corporation’s Tatsuo Ishii and transcosmos’ Tsunehiro Fukushima

transcosmos' Tsunehiro Fukushima invites guests to discuss the latest marketing situation. For the first session, Mr. T...
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Interview with Prof. Naoto Onzo, Beyond “Marketing 4.0”

Naoto Onzo, Professor at Waseda University's School of Commerce and Management, is the translator of "Marketing 4.0: Th...
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Interview with Hikaru Yamamoto, ‘How to work with “Marketing 4.0″‘

In "Marketing 4.0," the traditional customer journey, in which "purchase" was considered the goal, has been drastically...
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Kotler’s “Marketing 5.0” Summary Part 1: Why Marketing 5.0 Now? Co-author explains.

"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022. transcosmos held a webinar by Mr. Ivan ...
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Kotler’s “Marketing 5.0” Summary Part 2: Multiplying Technology and People, Co-author explains.

"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022. transcosmos held a webinar by Mr. Ivan...
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Kotler’s “Marketing 5.0” Summary Part 3: To improve the new customer experience, Co-author explains.

"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022. transcosmos held a webinar by Mr. Ivan ...
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Kotler’s “Marketing 5.0” Summary Part 4: The five components of Marketing 5.0, Co-author explains.

"Kotler's Marketing 5.0" (Japanese edition) has been released in April 2022. transcosmos held a webinar by Mr. Ivan ...
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