マーケティング用語 What is PPM Analysis?
PPManalysisisawell-knownframeworkthatanystudent whoisstudyingbusinessadministrationcannotavoid.Portfoliomanagementisthep...
2023-01
マーケティング用語 
記事 How to respond to an era where the connection between companies and customers has changed from vertical to horizontal
Withthedevelopmentoftechnology,theinformationasymmetrybetweencompaniesandtheircustomersisdissolving.Traditionalmarketing...
記事 What is Omni-Channel Marketing? Let’s create a customer journey with 5A.
Omni-channelmarketingisamethodofintegratingvariouschannelstocreateaseamlessandconsistentcustomerexperience.Customerswith...
インタビュー Interview with Hikaru Yamamoto, ‘How to work with “Marketing 4.0″‘
In"Marketing4.0,"thetraditionalcustomerjourney,inwhich"purchase"wasconsideredthegoal,hasbeendrasticallyrevamped,andanewc...
インタビュー Interview with Prof. Naoto Onzo, Beyond “Marketing 4.0”
NaotoOnzo,ProfessoratWasedaUniversity'sSchoolofCommerceandManagement,isthetranslatorof"Marketing4.0:TheUltimateLawoftheS...
記事 The Typology of Customer Journeys in the Marketing 4.0 Era
Thecustomerjourneyishowacustomerprogressesalongthepathfrombrandunawarenesstoawareness,tointerest,topurchase,andthentorec...
インタビュー What is Required of Marketers in the Era of “Ultimate Personalization”? A dialogue between former Kao Corporation’s Tatsuo Ishii and transcosmos’ Tsunehiro Fukushima
transcosmos'TsunehiroFukushimainvitesgueststodiscussthelatestmarketingsituation.Forthefirstsession,Mr.TatsuoIshii,whojoi...
記事 How has the customer journey changed with Marketing 4.0 4A to 5A?
Intheageofconnectivity,whathaschangedmostistheconceptofthecustomerjourney.Themostwidelyknownframeworkbeforetheconnectivi...
マーケティング用語 What is Commoditization?
Whatiscommodityorcommoditization?Thekeythemeofmarketinginthefutureispersonalizingyourapproachbyunderstandingyourcustomer...
マーケティング用語 What is Marketing?
Whatismarketing?Itmaybedifficulttoanswerthisterm,whichiswidelyusedinbusinessandasanacademicdiscipline,inafewwords.Market...