マーケティング用語 What is PPM Analysis? PPManalysisisawell-knownframeworkthatanystudent whoisstudyingbusinessadministrationcannotavoid.Portfoliomanagementisthep... 2023.01.06 マーケティング用語
記事 How to respond to an era where the connection between companies and customers has changed from vertical to horizontal Withthedevelopmentoftechnology,theinformationasymmetrybetweencompaniesandtheircustomersisdissolving.Traditionalmarketing... 2023.01.06 記事
記事 What is Omni-Channel Marketing? Let’s create a customer journey with 5A. Omni-channelmarketingisamethodofintegratingvariouschannelstocreateaseamlessandconsistentcustomerexperience.Customerswith... 2023.01.06 記事
インタビュー Interview with Hikaru Yamamoto, ‘How to work with “Marketing 4.0″‘ In"Marketing4.0,"thetraditionalcustomerjourney,inwhich"purchase"wasconsideredthegoal,hasbeendrasticallyrevamped,andanewc... 2023.01.06 インタビュー
インタビュー Interview with Prof. Naoto Onzo, Beyond “Marketing 4.0” NaotoOnzo,ProfessoratWasedaUniversity'sSchoolofCommerceandManagement,isthetranslatorof"Marketing4.0:TheUltimateLawoftheS... 2023.01.06 インタビュー
記事 The Typology of Customer Journeys in the Marketing 4.0 Era Thecustomerjourneyishowacustomerprogressesalongthepathfrombrandunawarenesstoawareness,tointerest,topurchase,andthentorec... 2023.01.06 記事
インタビュー What is Required of Marketers in the Era of “Ultimate Personalization”? A dialogue between former Kao Corporation’s Tatsuo Ishii and transcosmos’ Tsunehiro Fukushima transcosmos'TsunehiroFukushimainvitesgueststodiscussthelatestmarketingsituation.Forthefirstsession,Mr.TatsuoIshii,whojoi... 2023.01.06 インタビュー
記事 How has the customer journey changed with Marketing 4.0 4A to 5A? Intheageofconnectivity,whathaschangedmostistheconceptofthecustomerjourney.Themostwidelyknownframeworkbeforetheconnectivi... 2023.01.06 記事
マーケティング用語 What is Commoditization? Whatiscommodityorcommoditization?Thekeythemeofmarketinginthefutureispersonalizingyourapproachbyunderstandingyourcustomer... 2023.01.01 マーケティング用語
マーケティング用語 What is Marketing? Whatismarketing?Itmaybedifficulttoanswerthisterm,whichiswidelyusedinbusinessandasanacademicdiscipline,inafewwords.Market... 2023.01.01 マーケティング用語