マーケティング用語 What is PPM Analysis?
PPM analysis is a well-known framework that any student who is studying business administration cannot avoid. Portfolio ...
2023-01
マーケティング用語 
記事 How to respond to an era where the connection between companies and customers has changed from vertical to horizontal
With the development of technology, the information asymmetry between companies and their customers is dissolving. Tradi...
記事 What is Omni-Channel Marketing? Let’s create a customer journey with 5A.
Omni-channel marketing is a method of integrating various channels to create a seamless and consistent customer experien...
インタビュー Interview with Hikaru Yamamoto, ‘How to work with “Marketing 4.0″‘
In "Marketing 4.0," the traditional customer journey, in which "purchase" was considered the goal, has been drastically ...
インタビュー Interview with Prof. Naoto Onzo, Beyond “Marketing 4.0”
Naoto Onzo, Professor at Waseda University's School of Commerce and Management, is the translator of "Marketing 4.0: The...
記事 The Typology of Customer Journeys in the Marketing 4.0 Era
The customer journey is how a customer progresses along the path from brand unawareness to awareness, to interest, to pu...
インタビュー What is Required of Marketers in the Era of “Ultimate Personalization”? A dialogue between former Kao Corporation’s Tatsuo Ishii and transcosmos’ Tsunehiro Fukushima
transcosmos' Tsunehiro Fukushima invites guests to discuss the latest marketing situation. For the first session, Mr. Ta...
記事 How has the customer journey changed with Marketing 4.0 4A to 5A?
In the age of connectivity, what has changed most is the concept of the customer journey. The most widely known framewor...
マーケティング用語 What is Commoditization?
What is commodity or commoditization? The key theme of marketing in the future is personalizing your approach by underst...
マーケティング用語 What is Marketing?
What is marketing? It may be difficult to answer this term, which is widely used in business and as an academic discipli...