2023-01

マーケティング用語

What is PPM Analysis?

PPManalysisisawell-knownframeworkthatanystudent whoisstudyingbusinessadministrationcannotavoid.Portfoliomanagementisthep...
記事

How to respond to an era where the connection between companies and customers has changed from vertical to horizontal

Withthedevelopmentoftechnology,theinformationasymmetrybetweencompaniesandtheircustomersisdissolving.Traditionalmarketing...
記事

What is Omni-Channel Marketing? Let’s create a customer journey with 5A.

Omni-channelmarketingisamethodofintegratingvariouschannelstocreateaseamlessandconsistentcustomerexperience.Customerswith...
インタビュー

Interview with Hikaru Yamamoto, ‘How to work with “Marketing 4.0″‘

In"Marketing4.0,"thetraditionalcustomerjourney,inwhich"purchase"wasconsideredthegoal,hasbeendrasticallyrevamped,andanewc...
インタビュー

Interview with Prof. Naoto Onzo, Beyond “Marketing 4.0”

NaotoOnzo,ProfessoratWasedaUniversity'sSchoolofCommerceandManagement,isthetranslatorof"Marketing4.0:TheUltimateLawoftheS...
記事

The Typology of Customer Journeys in the Marketing 4.0 Era

Thecustomerjourneyishowacustomerprogressesalongthepathfrombrandunawarenesstoawareness,tointerest,topurchase,andthentorec...
インタビュー

What is Required of Marketers in the Era of “Ultimate Personalization”? A dialogue between former Kao Corporation’s Tatsuo Ishii and transcosmos’ Tsunehiro Fukushima

transcosmos'TsunehiroFukushimainvitesgueststodiscussthelatestmarketingsituation.Forthefirstsession,Mr.TatsuoIshii,whojoi...
記事

How has the customer journey changed with Marketing 4.0 4A to 5A?

Intheageofconnectivity,whathaschangedmostistheconceptofthecustomerjourney.Themostwidelyknownframeworkbeforetheconnectivi...
マーケティング用語

What is Commoditization?

Whatiscommodityorcommoditization?Thekeythemeofmarketinginthefutureispersonalizingyourapproachbyunderstandingyourcustomer...
マーケティング用語

What is Marketing?

Whatismarketing?Itmaybedifficulttoanswerthisterm,whichiswidelyusedinbusinessandasanacademicdiscipline,inafewwords.Market...