マーケティング4.0

マーケティング4.0の特徴的なコンセプトである5Aで、人間中心のマーティング?と思う方もいるでしょう。人間中心のマーティングは、マーケティング3.0で唱えられたコンセプトであり、マーケティング4.0では関係ないものと思ってしまう方もいるかもしれませんが、そうではありません。デジタル化が進むにあたり、ますますマーケティングは、人間中心に考える必要が出てきているのです。マーケティング4.0は、マーケティング3.0の拡張版ともいうべきものとなっているのです。

記事

What are Kotler’s Marketing 4.0 PAR (Purchase Action Rate) and BAR (Brand Recommendation Rate)?

In the days when the customer journey was a linear funnel, brand awareness was the most important aspect of corporate m...
記事

What are the three most influential segments in the digital age?

In Kotler's proposed "5A's" of the customer journey, the last step, Advocate, is becoming increasingly important in the...
インタビュー

Management with a focus on Marketing in the center will open up Japan’s future.  Former Ajinomoto’s Hiroki Oizumi and transcosmos’s Tsunehiro Fukushima in Conversation.

transcosmos' Fukushima invites guests to talk about the latest marketing situation. In this second episode, we hear fro...
記事

How has the customer journey changed with Marketing 4.0 4A to 5A?

In the age of connectivity, what has changed most is the concept of the customer journey. The most widely known framewo...
インタビュー

What is Required of Marketers in the Era of “Ultimate Personalization”? A dialogue between former Kao Corporation’s Tatsuo Ishii and transcosmos’ Tsunehiro Fukushima

transcosmos' Tsunehiro Fukushima invites guests to discuss the latest marketing situation. For the first session, Mr. T...
記事

The Typology of Customer Journeys in the Marketing 4.0 Era

The customer journey is how a customer progresses along the path from brand unawareness to awareness, to interest, to p...
インタビュー

Interview with Prof. Naoto Onzo, Beyond “Marketing 4.0”

Naoto Onzo, Professor at Waseda University's School of Commerce and Management, is the translator of "Marketing 4.0: Th...
インタビュー

Interview with Hikaru Yamamoto, ‘How to work with “Marketing 4.0″‘

In "Marketing 4.0," the traditional customer journey, in which "purchase" was considered the goal, has been drastically...
記事

What is Omni-Channel Marketing? Let’s create a customer journey with 5A.

Omni-channel marketing is a method of integrating various channels to create a seamless and consistent customer experie...
マーケティング用語

What is Kotler’s Marketing 4.0 Age of Connectivity?

With the proliferation of mobile devices and the rise of social media, we are entering a whole new "age of connectivity...
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