1982年に東京工業大学大学院を修了。味の素株式会社にて多変量解析を用いた市場定義モデルの開発、マーケティング部門において家庭用新製品開発及び新事業開発のマーケティング責任者、コンビニエンスチェーンとの大型製販同盟の事業を担当。 その後、GE Capital、三菱商事、ぐるなび、メディカルデータビジョンを経て、ビッグデータ事業、デジタルマーケティング責任者等を歴任。日本マーケティング協会公認マーケティングマイスター、一般社団法人日本市場創造研究会理事・事務局長に携わる傍ら同志社大学で教鞭も取っている。2020年現在、トランスコスモス株式会社 上席常務執行役員としてマーケティング関連の事業開発を担当。

Management with a focus on Marketing in the center will open up Japan’s future. Former Ajinomoto’s Hiroki Oizumi and transcosmos’s Tsunehiro Fukushima in Conversation.
transcosmos'Fukushimainvitesgueststotalkaboutthelatestmarketingsituation.Inthissecondepisode,wehearfromMr.HirokiOizumi,E...

World Marketing Summit 2021 Tsunehiro Fukushima’s speech, Loyalty Marketing and Market Creation Open Up the Future.
TheWorldMarketingSummit,initiatedbyPhilipKotler,the"fatherofmodernmarketing,"hasbeenheldincountriesaroundtheworldunderth...

The Importance of CX in the ages of Weak Yen, Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 10
ThereisagrowingworldwidemovementtowardWITHCoronatorestorelifebeforetheCoronadisaster.Againstthisbackdrop,theUSpolicyofra...

What is Required of Marketers in the Era of “Ultimate Personalization”? A dialogue between former Kao Corporation’s Tatsuo Ishii and transcosmos’ Tsunehiro Fukushima
transcosmos'TsunehiroFukushimainvitesgueststodiscussthelatestmarketingsituation.Forthefirstsession,Mr.TatsuoIshii,whojoi...

What is the Difference between 5A and NPS? Tsunehiro Fukushima Explains Loyalty Marketing in the CX Era, Part 7
NPSiswidelyknowninJapanasanindicatortomeasureproductandbrandloyalty.IamsurethatsomeofyouareusingNPS.However,thereareavar...

What is Market Creation? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 4
Whatistheconceptofmarketcreation?Tocontinuetobechosenbycustomers,itisimportanttocontinuetoprovidevaluethatothercompanies...

Combining AI and Marketing: Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 5
Theterm"DX"canbeseenineveryaspectoftheworldtoday,regardlessofindustryoroccupation,aswearelivinginthe"DXera".Managementma...

What is Resilience? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 6
Haveyouheardofresilience?Resiliencecanbetranslatedas"restorativepower"or"elasticity"andwasoriginallyusedinenvironmentals...

What is Customer Journey? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 8
Thecustomerjourneyisthehistoryofcontactbetweenacustomerandaproduct,service,orbrand.Customershaveavarietyoffeelingsandimp...

What is Marketing? Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 9
Whatismarketing?Thisisaphilosophicalquestion.TheJapanMarketingAssociationdefinesmarketingas"comprehensiveactivitiesforma...