記事 What is PSM Analysis? WhatisPSMAnalysis?Pricingisaveryimportantelementofmarketing.Pricingstrategyisoneofthestrategiesthatmakeupthemarketingmix... 2023.03.17 記事
記事 What are Kotler’s Marketing 4.0 PAR (Purchase Action Rate) and BAR (Brand Recommendation Rate)? Inthedayswhenthecustomerjourneywasalinearfunnel,brandawarenesswasthemostimportantaspectofcorporatemarketing.Intoday'sage... 2023.03.17 記事
記事 Three Strategies to Gain Customer Loyalty Part 3: Customer Strategy (3-part series) Asyouareallaware,themarketingenvironmentischangingatadizzyingpace.IthaslongbeensaidthatweareinaneraofVUCA,wherethefuture... 2023.03.17 記事
記事 Three Strategies to Gain Customer Loyalty Part 2: Brand Strategy (3-part series) Asyouareallaware,themarketingenvironmentischangingatadizzyingpace. IthaslongbeensaidthatweareinaneraofVUCA,wherethefutur... 2023.03.17 記事
記事 What are the three most influential segments in the digital age? InKotler'sproposed"5A's"ofthecustomerjourney,thelaststep,Advocate,isbecomingincreasinglyimportantinthedigitalage.Today's... 2023.03.10 記事
マーケティング用語 What is MVP? WhenyouhearthetermMVP,youprobablythinkoftheMostValuablePlayer,MVP,usedinprofessionalbaseballandothersports.Inmarketingte... 2023.03.10 マーケティング用語
マーケティング用語 What are cryptocurrencies (assets)? Virtualcurrencyisbecomingacommonspeculativetargetalongwithstocksandcurrencies.Howdoesitdifferfromelectronicmoney?Inthisa... 2023.03.10 マーケティング用語
マーケティング用語 What is Metaverse? Themetaversehasbecomeahottopicinrecentyears.Metaverseisacoinedwordthatcombines"meta,"meaning"transcendence,"and"verse,"m... 2023.03.10 マーケティング用語
マーケティング用語 What is MR (Mixed Reality)? MR,AR,VR,XR;avarietyofnewimagingtechnologiesarebeingdeveloped,buthaveyoueverthoughtthattheyareallsimilarandindistinguish... 2023.03.10 マーケティング用語