2023-03

記事

What is PSM Analysis?

WhatisPSMAnalysis?Pricingisaveryimportantelementofmarketing.Pricingstrategyisoneofthestrategiesthatmakeupthemarketingmix...
2023.03.17
記事
記事

What are Kotler’s Marketing 4.0 PAR (Purchase Action Rate) and BAR (Brand Recommendation Rate)?

Inthedayswhenthecustomerjourneywasalinearfunnel,brandawarenesswasthemostimportantaspectofcorporatemarketing.Intoday'sage...
2023.03.17
記事
記事

Three Strategies to Gain Customer Loyalty Part 3: Customer Strategy (3-part series)

Asyouareallaware,themarketingenvironmentischangingatadizzyingpace.IthaslongbeensaidthatweareinaneraofVUCA,wherethefuture...
2023.03.17
記事
記事

Three Strategies to Gain Customer Loyalty Part 2: Brand Strategy (3-part series)

Asyouareallaware,themarketingenvironmentischangingatadizzyingpace. IthaslongbeensaidthatweareinaneraofVUCA,wherethefutur...
2023.03.17
記事
記事

What are the three most influential segments in the digital age?

InKotler'sproposed"5A's"ofthecustomerjourney,thelaststep,Advocate,isbecomingincreasinglyimportantinthedigitalage.Today's...
2023.03.10
記事
マーケティング用語

What is MVP?

WhenyouhearthetermMVP,youprobablythinkoftheMostValuablePlayer,MVP,usedinprofessionalbaseballandothersports.Inmarketingte...
2023.03.10
マーケティング用語
マーケティング用語

What are cryptocurrencies (assets)?

Virtualcurrencyisbecomingacommonspeculativetargetalongwithstocksandcurrencies.Howdoesitdifferfromelectronicmoney?Inthisa...
2023.03.10
マーケティング用語
マーケティング用語

What is Metaverse?

Themetaversehasbecomeahottopicinrecentyears.Metaverseisacoinedwordthatcombines"meta,"meaning"transcendence,"and"verse,"m...
2023.03.10
マーケティング用語
マーケティング用語

What is MR (Mixed Reality)?

MR,AR,VR,XR;avarietyofnewimagingtechnologiesarebeingdeveloped,buthaveyoueverthoughtthattheyareallsimilarandindistinguish...
2023.03.10
マーケティング用語