2023-02

インタビュー

Management with a focus on Marketing in the center will open up Japan’s future.  Former Ajinomoto’s Hiroki Oizumi and transcosmos’s Tsunehiro Fukushima in Conversation.

transcosmos' Fukushima invites guests to talk about the latest marketing situation. In this second episode, we hear from...
記事

Kotler’s “Marketing 5.0” In-house Summary Part 7: New Customer Experience (12-part series)

Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
記事

Kotler’s “Marketing 5.0” In-house Summary Part 6: Next Technology (12-part series)

Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
記事

Kotler’s “Marketing 5.0” In-house Summary Part 5: Organizations with a high degree of readiness for digitalization (12-part series)

Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
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Kotler’s “Marketing 5.0” In-house Summary Part 4: Digital Divide (12-part series)

Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
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Kotler’s “Marketing 5.0” In-house Summary Part 3: Wealth Polarization (12-part series)

Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
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Kotler’s “Marketing 5.0” In-house Summary Part 2: Generation Gap (12-part series)

Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
記事

Kotler’s “Marketing 5.0” In-house Summary Part 1: Welcome to Marketing 5.0 (12-part series)

Five years have passed since the release of "Marketing 4.0," which also triggered the birth of transcosmos’ (hereafter r...
記事

Three Strategies to Gain Customer Loyalty Part 1: Market Strategy (3-part series)

As you are all aware, the marketing environment is changing at a dizzying pace.It has long been said that we are in an e...
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The Importance of CX in the ages of Weak Yen, Tsunehiro Fukushima explains Loyalty Marketing in the CX Era, Part 10

There is a growing worldwide movement toward WITH Corona to restore life before the Corona disaster.Against this backdro...