What is Market Creation?
What is market creation? To be chosen by customers continuously in a mature market where commoditization and informatio...
2022-12
Moving to Value-Driven Marketing, What are Mission, Vision, and Values?
In today's world, faced with various social challenges such as environmental destruction, customers are greatly interes...
【Marketing 5.0】What is Agile Marketing?
In the era of "Marketing 5.0 / Philip Kotler", it is important to be able to execute marketing operations as rapidly as...
Value marketing to channel partners, The promoter of communicating your company’s value to customers
As markets mature and products become commoditized, customers are seeking to satisfy higher-level needs rather than bas...
What is Collaborative Marketing? Let’s listen to the voice of customers and reflect it in our products and services!
In this article, we consider the trend toward collaboration.
Today, various technological developments allow individ...
What is the Marketing Mix? The shift from 4P to 4C
The marketing mix is an important concept in planning what products and services a company will offer to its customers ...
What is Maslow’s hierarchy of needs?
Few people have ever heard of the five levels of Maslow's hierarchy of needs. This theory, proposed by psychologist Mas...
What is Sensing Technology
What is sensing technology? With the expansion of IoT, various objects such as home appliances and cars are connected t...
【Marketing 5.0】What is transmedia storytelling
In today's marketing world, where customers are always online, it is important to provide a seamless experience for cus...
What is Prospect Theory
What is prospect theory? Prospect theory is a behavioral economics theory that can be used from a marketing perspective...