What is Market Creation?
Whatismarketcreation?Tobechosenbycustomerscontinuouslyinamaturemarketwherecommoditizationandinformationtechnologyhaveadv...
2022-12
Moving to Value-Driven Marketing, What are Mission, Vision, and Values?
Intoday'sworld,facedwithvarioussocialchallengessuchasenvironmentaldestruction,customersaregreatlyinterestedincorporateso...
【Marketing 5.0】What is Agile Marketing?
Intheeraof"Marketing5.0/PhilipKotler",itisimportanttobeabletoexecutemarketingoperationsasrapidlyaspossible.Theterm"agile...
Value marketing to channel partners, The promoter of communicating your company’s value to customers
Asmarketsmatureandproductsbecomecommoditized,customersareseekingtosatisfyhigher-levelneedsratherthanbasicdesires.Theirat...
What is Collaborative Marketing? Let’s listen to the voice of customers and reflect it in our products and services!
Inthisarticle,weconsiderthetrendtowardcollaboration.Today,varioustechnologicaldevelopmentsallowindividualsandgroupstocon...
What is the Marketing Mix? The shift from 4P to 4C
Themarketingmixisanimportantconceptinplanningwhatproductsandservicesacompanywilloffertoitscustomersandhowitwillofferthem...
What is Maslow’s hierarchy of needs?
FewpeoplehaveeverheardofthefivelevelsofMaslow'shierarchyofneeds.Thistheory,proposedbypsychologistMaslow,describesafive-l...
What is Sensing Technology
Whatissensingtechnology?WiththeexpansionofIoT,variousobjectssuchashomeappliancesandcarsareconnectedtotheInternettheseday...
【Marketing 5.0】What is transmedia storytelling
Intoday'smarketingworld,wherecustomersarealwaysonline,itisimportanttoprovideaseamlessexperienceforcustomersinawaythatism...
What is Prospect Theory
Whatisprospecttheory?Prospecttheoryisabehavioraleconomicstheorythatcanbeusedfromamarketingperspective.Guidingcustomersth...