2022-12

マーケティング用語

What is Market Creation?

Whatismarketcreation?Tobechosenbycustomerscontinuouslyinamaturemarketwherecommoditizationandinformationtechnologyhaveadv...
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Moving to Value-Driven Marketing, What are Mission, Vision, and Values?

Intoday'sworld,facedwithvarioussocialchallengessuchasenvironmentaldestruction,customersaregreatlyinterestedincorporateso...
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【Marketing 5.0】What is Agile Marketing?

Intheeraof"Marketing5.0/PhilipKotler",itisimportanttobeabletoexecutemarketingoperationsasrapidlyaspossible.Theterm"agile...
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Value marketing to channel partners, The promoter of communicating your company’s value to customers

Asmarketsmatureandproductsbecomecommoditized,customersareseekingtosatisfyhigher-levelneedsratherthanbasicdesires.Theirat...
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What is Collaborative Marketing? Let’s listen to the voice of customers and reflect it in our products and services!

Inthisarticle,weconsiderthetrendtowardcollaboration.Today,varioustechnologicaldevelopmentsallowindividualsandgroupstocon...
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What is the Marketing Mix? The shift from 4P to 4C

Themarketingmixisanimportantconceptinplanningwhatproductsandservicesacompanywilloffertoitscustomersandhowitwillofferthem...
マーケティング用語

What is Maslow’s hierarchy of needs?

FewpeoplehaveeverheardofthefivelevelsofMaslow'shierarchyofneeds.Thistheory,proposedbypsychologistMaslow,describesafive-l...
マーケティング用語

What is Sensing Technology

Whatissensingtechnology?WiththeexpansionofIoT,variousobjectssuchashomeappliancesandcarsareconnectedtotheInternettheseday...
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【Marketing 5.0】What is transmedia storytelling

Intoday'smarketingworld,wherecustomersarealwaysonline,itisimportanttoprovideaseamlessexperienceforcustomersinawaythatism...
マーケティング用語

What is Prospect Theory

Whatisprospecttheory?Prospecttheoryisabehavioraleconomicstheorythatcanbeusedfromamarketingperspective.Guidingcustomersth...
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