記事 About World Marketing Forum 2022
From October 6-8, 2022, the World Marketing Forum 2 was held in conjunction with the General Assembly of the Asian Mark...
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記事 
マーケティング用語 What is XR (Extended Reality)?
Have you ever heard of XR (Cross Reality), also known as Extended Reality? Many people have heard of VR and AR, but not...
記事 What is human-centered marketing presented in Marketing 3.0/4.0?
Some may think that human-centered marketing is a concept advocated in "Marketing 3.0" and irrelevant in "Marketing 4.0...
記事 How to respond to an era where the connection between companies and customers has changed from vertical to horizontal
With the development of technology, the information asymmetry between companies and their customers is dissolving. Trad...
インタビュー What is Required of Marketers in the Era of “Ultimate Personalization”? A dialogue between former Kao Corporation’s Tatsuo Ishii and transcosmos’ Tsunehiro Fukushima
transcosmos' Tsunehiro Fukushima invites guests to discuss the latest marketing situation. For the first session, Mr. T...
記事 How has the customer journey changed with Marketing 4.0 4A to 5A?
In the age of connectivity, what has changed most is the concept of the customer journey. The most widely known framewo...
記事 The Typology of Customer Journeys in the Marketing 4.0 Era
The customer journey is how a customer progresses along the path from brand unawareness to awareness, to interest, to p...
インタビュー Interview with Prof. Naoto Onzo, Beyond “Marketing 4.0”
Naoto Onzo, Professor at Waseda University's School of Commerce and Management, is the translator of "Marketing 4.0: Th...
インタビュー Interview with Hikaru Yamamoto, ‘How to work with “Marketing 4.0″‘
In "Marketing 4.0," the traditional customer journey, in which "purchase" was considered the goal, has been drastically...
記事 What is Omni-Channel Marketing? Let’s create a customer journey with 5A.
Omni-channel marketing is a method of integrating various channels to create a seamless and consistent customer experie...